How Ayrton Senna awakened Horner’s interest in watches

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Ayrton Senna is a big figure in the world of Motorsports. The Brazillian motivated millions in his rather short but highly inspiring life.

Christian Horner is the Team Principal of the Red bull F1 team. The man is in charge of a team that competes in a sport where time is of utmost importance. Even a thousandth of a second can be a difference between a team snatching a win or losing one.

Hence, unsurprisingly Horner is fond of wristwatches and other timekeeping devices. TAG Heuer is also a sponsor of the red bull racing team. Horner received a special watch after the 2022 Abu Dhabi GP from Frédéric Arnault, head of TAG Heuer. The watch was the first of its kind named the TAG Heuer Monza Flyback Chronometer Skeleton.

However, Horner recently revealed that his interest in watches came due to Ayrton Senna.

“I already followed Formula 1 as a kid and I saw Ayron Senna with this TAG Heuer logo,”

said Horner, in an interview.

“So, for me, the brand has always been synonymous with Formula 1. You longed to own one of its watches and the first time I bought an inexpensive watch was a TAG Heuer.”

“I had won a race in Monaco in what is now Formula 2 but was then called Formula 3000. And Bernie Ecclestone gave me a cash prize! I said to myself ‘if I bring this money home, it will be spent’ and I wanted to treat myself to something to commemorate this victory.”

“So, at Nice airport, I bought myself a TAG Heuer Monza as a souvenir. And it’s funny because a few weeks ago Frédéric Arnault gave me the new Monza. But I still have the one I bought myself, it means a lot to me!”

So, Horner likes watches. But what according to the Briton makes a perfect watch?

“Something reliable and versatile, practical you can count on, adaptable and precise,”

said, Horner.

“It must offer the best between function and style. Over the course of my career, I have held various positions in different universes and crossed time zones. I think a good watch should really be versatile.”

Red bull will be coming to the 2023 season intending to win the third title in a row. The Milton Keynes-based squad will also be looking to defend its constructors’ title. The side would still be the favorite for this season.

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