CRICKET

IPL 15: Reigning champions becomes India’s first unicorn sports venture

CSK, Six Sports

Over the years, Chennai Super Kings has remained one of the most successful franchises in IPL. The 4 times IPL champions and 2 times CLT20 winners have a huge fan base globally. The franchise has played 12 seasons, reached the playoffs 11 times, and holds a record of having the maximum number of appearances in the Finals. The MS Dhoni-led side has grown over the years in various directions.

Note: A Unicorn is a privately held startup company valued at over $1 billion

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From facing suspension to stage an epic comeback : The CSK story

Recently, the Yellove fever reached a new high as CSK became India’s first unicorn sports enterprise. The franchise’s market value crossed ₹7,600 crores (more than $1 billion) and its share in grey market trading remains in the ₹210-₹225 price band. Interestingly, its parent entity, the India Cements Group is now behind CSK in terms of its market cap i.e. ₹6,869 crores.

The addition of two new sides in the league fuelled the growth of CSK even more in the marketplace. Managing director of India Cements and Former President of the Board of Control for Cricket in India, N Srinivasan heaped praise on the franchise for scripting history.

“Brand CSK will outgrow Brand India Cements. If you look at the history of franchise-based leagues in the US, it will outgrow everything. Passion for cricket is so much in India.”

CSK alongside its competitors will indulge in an intense bidding war as the IPL mega auction are only a few days away.

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