CRICKET

IPL Media Rights: Sony was involved in a bidding war with Viacom over digital rights

IPL Media Rights, Six Sports

As the e-auction of the IPL Media Rights came to a close on the 14th of June, there is still some exciting news.

The BCCI has also handed out the formal Letters of Intent to the winners.

It is now being learnt that Viacom had successfully bid for Package B and C and was leading the race.

But, somehow, Sony entered the competition as well and there was a closely fought battle among the conglomerates over Package C.

Viacom also bid heavily on Packages A and B and were doing quite well there as well.

They somehow left Package A and became the eventual winners of Package B.

It was also being thought that Star, who had earlier bagged the television rights was after Package C.

Afterwards, it surfaced that it was Sony who was after the exclusive package and not Star.

BCCI’s plan to introduce Package C was certainly a game-changer in this year’s IPL media rights auction.

In other news, many Indian bidders are now confused over the ICC media rights.

The international body has decided to hold separate bidding processes for both men’s and women’s matches for the first time.

But, the ICC wants to keep the bidding process a closeted one and not like the IPL.

They even had a talk with all the Indian bidders yesterday.

The international body is inviting bidders to come up with a presentation of their vision for the sport of cricket for the 2024-31 cycle of ICC events.

All the interested parties will have to submit their bids by August 22.

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