It is known to all the club fans that Manchester United had a very difficult few seasons on and off the pitch. After the disgraceful news of the European Super League broke out in 2021 many sponsors backed out from their pending deals with the club. Manchester United’s biggest sponsor TeamViewer are under immense pressure from higher-ups to pull the plug on their shirt sponsorship deal. The shirt deal with United was of £235 million. It has been reported that the German technology company have already told United that they wish to revise their contract. Their £47 million a year deal has been facing a lot of backlash from their investors.
Manchester United might lose their biggest sponsor
TeamViewer replaced Chevrolet at the start of the 2021/22 season. The contract with United had been the second biggest deal after their kit deals with Adidas. It is said that TeamViewer will not be renewing their contract after it expires in 2026. TeamViewer had replaced Chevrolet at the start of the 2021/22 season. The contract with United had been the second biggest deal after their kit deal with Adidas. It is said that TeamViewer will not be renewing their contract after it expires in 2026. Petrus Advisers, one of TeamViewer’s investor have told the company,
“The international awareness of the brand was clearly increased last year through the partnership. Nevertheless, the company has decided to review its long-term marketing strategy in light of the current macro-economic environment.”
He further commented,
“In addition, the company has already communicated its desire to explore opportunities to amend the existing contract.”
This was further followed by a scathing letter from Advisers’ London-based firm told Manchester Evening News,
“As active investors we will not tolerate that you spend ca. 1.4x your net profit or over €70 million per year on sponsorship contracts with Manchester United and Mercedes Formula 1. You are not SAP, Oracle or Mercedes.”
From a marketing perspective, this could be a bad move for United. Though from a long-term view for the club, this could be a good move and fans should be happy about this.
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