Mercedes has returned to its striking black color for the 2023 season revealing their 2023 car – the W14.
For the 2023 season, the Silver Arrows opted to return to the iconic black color. Just a day after their rivals Ferrari revealed their new challenger, Mercedes became the penultimate team to reveal their car.
The team has returned to the black shades from 2020 and 2021 after the side returned to their traditional silver last year.
For the reveal, team principal Toto Wolff, drivers Lewis Hamilton and George Russell along with new joining – Mick Schumacher were present. Further, the car will go on a few shakedown laps on the Silverstone track.
With the brand new W14, Mercedes will be looking to back bounce from the disappointing 2022 season. The side suffered from heavy porpoising last year making them unable to challenge for the wins after an eight-year-long domination in the sport. In fact, the Brackley-based squad managed to score only 1 win by the end of the season in Brazil.
During the W14 reveal, Mercedes boss Toto Wolff said:
“Our hopes and expectations are always to be capable of fighting for a World Championship. However, our competitors were very strong last year, and we are playing catch-up.
“Racing at the front requires resilience, teamwork, and determination. We face up to every challenge, we put the team first, and we will leave no stone unturned in the chase for every millisecond. This year, we are going all in to get back in front.”
Black saves weight for Silver Arrows – explains Wolff
The team turned back to the striking black color for 2023. Toto Wolff explained the reason for choosing the black color in detail. This time it was not just meant for supporting a certain moment. This time it is also aimed for cutting some grams:
Wolff added: “We were overweight last year. This year we have tried to figure out where we can squeeze out every single gram. So now, history repeats itself. You will see that the car has some raw carbon bits, along with some that are painted matte black.
“Of course, when we changed the livery in 2020 the main driving factor was to support the diversity and equality causes which are always close to our heart. The colour black became part of our DNA at that point, so we are pleased to return to it.”
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