ENGLISH PREMIER LEAGUE

Newcastle could make up to £40million by renaming St James’ Park

Newcastle stadium, Six Sports

Football finance expert Kieran Maguire has tipped Newcastle United to make upwards of £40million by renaming St James’ Park.

In today’s day and age, it is very common amongst Premier League clubs to sell naming rights for their stadiums to add supplemental revenue. But this won’t be the first time that St James’ Park has been renamed.

The previous owner Mike Ashley sold the rights for the stadium to be called Sports Direct Arena over a decade ago. This move further ruined the relationship between the fans and Mike Ashley. This was just one of the many things that annoyed the Newcastle fans over the Mike Ashley reign.

But while there are possibilities of a similar situation arising if the stadium rights are sold. It is highly unlikely as the new Newcastle United owners have a very high stock with the fans right now. The new owners have shown a keen desire to get the club to the top of the Premier League and Europe.

Newcastle were the highest spenders in the January transfer window. They spend over £90 million in the January transfer window. The magpies brought in a host of players including Kieran Trippier from Atletico Madrid, Chris Wood from Burnley. They also signed Bruno Guimaraes from Lyon, Matt Targett on loan from Aston Villa, and Dan Burn from Brighton & Hove Albion.

Newcastle stadium, Six Sports
Photo Credits:- Newcastle United FC Twitter Account.

The money invested into the squad has helped Newcastle’s cause to avoid the drop at the end of the season. Newcastle United have picked up three consecutive league wins. The club are currently just above the relegation zone and sits 17th in the league table. Reports suggest the owners are ready to invest a ton of fortune into the club in the summer.

Kieran Maguire’s verdict on the Newcastle United potentially renaming St James’ Park

Maguire believes that the club could land upwards of £4million per annum if a deal is stuck with any potential party. While talking to Football Insider about Newcastle United, he said:

“The stock of PIF is very high,”

 “It helps that they have just won three in a row, of course.

“The initial reaction of the fanbase would be that it isn’t ideal. But that they are still going to call it St James’ Park. It’s a small sacrifice.

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