Mercedes team principal Toto Wolff wants to see Porsche on the grid in Formula 1 in the future.
Porsche was for long in negotiations for a deal with Red Bull. However, the deal was called off recently when both parties weren’t able to reach a conclusion.
Although the deal was a failure, Porsche is still eyeing an entry into the pinnacle of motorsports.
Porsche’s sister brand Audi has officially announced its entry into Formula 1 from 2026. It will be entering the sport as a power unit supplier
Nevertheless, it is expected that Audi will probably form its own team by taking a majority stake from Sauber.
Wolff is optimistic that Porsche’s entry will benefit F1
Mercedes boss Toto Wolff also wants Porsche to join the sport after the announcement of Audi’s entry:
“It would be a great thing for F1 if Porsche would join as well,”
Wolff said.
“They just need to figure out if there’s another interesting project, whether they can buy a team.
“Maybe that’s not ‘26, maybe that’s ‘27 or ‘28. They would be a great addition to the grid in F1.”
“Every large corporation, especially auto companies, not only auto companies because Red Bull is pretty good at that… not only buys a racing team and invests large amounts of money into running it but invests even more into activation is beneficial to F1,”
he said.
“If a brand like Porsche, that is known all over the world puts their marketing dollars to activate F1 we will all be benefitting and I think this the important part, not just having a team and running it but in all the markets we race.
“Big advertising, big campaigns, putting the brand out there, that’s why having these big brands in F1 is important.”
Wolff is right as F1 continues to reach new heights and popularity among the masses. Newcomers like Audi and Porsche will definitely add to this.
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