Tech firm Parimatch becomes the newest sponsor to pull out of the association with Chelsea. The UK Government recently posed sanctions on the Chelsea owner Roman Abramovich. The UK Prime Minister put the sanctions on the Chelsea owner for having close ties with the Russian president Vladimir Putin.
Parimatch are not the first sponsor to pull out of a partnership with the current European Champions. Chelsea’s main shirt sponsor Three were the first sponsor to suspend their partnership with Chelsea. The deal with the man shirt sponsor three is estimated to be around £40 million a year.
The company’s statement read:
“In light of the government’s recently announced sanctions, we have requested Chelsea Football Club temporarily suspend our partnership of the club, including the removal of our brand from shirts and around the stadium until further notice.
“We recognise that this decision will impact the many Chelsea fans who follow their team passionately. However, we feel that given the circumstances, and the Government sanction that is in place, it is the right thing to do.
While automobile company Hyundai also pulled out of their partnership with the European champions very recently too. With now Parimatch also suspending their sponsorship with the club, the blues’ situation seems to be going from bad to worse. The Hyundai’s club statement read:
“Hyundai has become one of the strongest partners in football over the years. Th company supports the sport to be a force for good,” “Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football. “However, in the current circumstances. We have taken the decision to suspend our marketing and communication activities with the club until further notice.”
Parimatch’s statement about suspending the Chelsea partnership
Parimatch penned down a three-year deal with Chelsea back in August. Parimatch company chiefs Roman Syrotian is Ukrainian and Maksym Liashko is also from Ukraine. The company have donated 60million Ukrainian hryvnia to Ukraine.
The company statement reads:
“After considering the situation. We have decided to pause all joint marketing and brand campaigns with the Club featuring the Parimatch logo and brand,”
“Together with our licensed partner in Great Britain. We have agreed to use the LED display systems at Stamford Bridge exclusively for the promotion of our volunteering and donation activities to help Ukraine, which Chelsea FC are supportive of.”
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