At Six Sports, we are committed to transparency, accountability, and editorial integrity. This policy explains our ownership structure, funding sources, and advertising practices so that readers clearly understand how our organization operates and how we maintain independence in our journalism.
1. Ownership:
Six Sports is a digital sports news publication operated under Six Media Group, its parent media brand.
Six Media Group is legally owned and operated by Synovatic Technologies Pvt Ltd, which serves as the registered legal entity responsible for business operations, financial management, and corporate governance.
Synovatic Technologies Pvt Ltd oversees:
- Strategic direction and business operations
- Platform development and infrastructure
- Editorial staffing and newsroom resources
Editorial decision-making for Six Sports remains independent and is governed by our Editorial Policy, Ethics Policy, and News Values & Publishing Standards.
2. Funding:
Six Sports is funded through a combination of the following sources:
a) Parent Company Support
Synovatic Technologies Pvt Ltd, through Six Media Group, provides foundational funding to support:
- Editorial operations
- Technology and infrastructure
- Staffing and newsroom resources
b) Advertising Revenue
Six Sports generates revenue through advertising placements on its website and affiliated digital platforms. Advertising revenue helps sustain our operations and enables us to provide sports journalism to readers free of charge.
c) Sponsorships and Partnerships
From time to time, Six Sports may enter into sponsorships or commercial partnerships with brands, organizations, or events related to the sports ecosystem. These partnerships are managed transparently and do not influence editorial decisions.
3. Advertising:
Six Sports follows strict guidelines to ensure advertising does not compromise editorial integrity:
Clear Separation
Advertising content is clearly distinguished from editorial content. Advertisements are labeled and never presented as news or independent journalism.
Relevance and Quality
We aim to display advertisements that are relevant to our sports-focused audience and meet acceptable standards of quality, legality, and credibility.
User Experience
We prioritize reader experience and avoid advertising formats that are excessively intrusive or disruptive to content consumption.
Ethical Standards
We reserve the right to reject or remove advertisements that are misleading, deceptive, offensive, or inconsistent with our editorial values.
Disclosure
Any financial relationships, sponsorships, or affiliate partnerships are disclosed clearly to maintain transparency with our audience.
4. Sponsored Content:
Six Sports may occasionally publish sponsored content created in collaboration with advertisers or partners.
- Sponsored content is clearly labeled as “Sponsored” or “Advertisement”
- We retain editorial oversight to ensure accuracy, fairness, and transparency
- Sponsored content follows the same factual and ethical standards as editorial content
- Readers are never misled into believing sponsored content is independent reporting
Full details are available in our Sponsored Content Policy.
5. Editorial Independence:
Regardless of funding sources, Six Sports maintains full editorial independence.
- Advertisers, sponsors, and partners have no influence over editorial decisions
- Coverage topics, headlines, opinions, and reporting angles are determined solely by the editorial team
- Commercial considerations do not dictate news judgment
Contact Us
For questions regarding ownership, funding, advertising, or partnerships at Six Sports, please contact us at synovatic.sales@gmail.com.
This policy is reviewed periodically and updated as necessary to ensure continued transparency, integrity, and compliance with best practices in digital journalism.
