The Blues are again on the hunt for a front-of-shirt sponsor. Their chief revenue officer, Casper Stylsvig, has left the club. This comes as Chelsea continue to reject offers they believe are too low. They want a deal worth £60-65 million per year after boosting their profile with a recent Club World Cup win.
Chelsea Wants a High Pricetag for Front-of-shirt Rights
The Blues have not had a long-term main shirt sponsor since their deal with Three. Which ended after the 2022-23 season. They had short-term sponsorships: Infinite Athlete for the 2023-24 season, and later DAMAC toward the end of 2024-25. But none of these cover the whole year or satisfy the club’s ambitions.
Executive departure adds to instability
Casper Stylsvig, joined in November 2023, has left less than two years in the role. His exit follows that of other senior executives, suggesting turmoil in the commercial department. Without his leadership, negotiating a big long-term sponsor could be delayed.
What Chelsea are demanding
They want a big partner, not just a name on the shirt. The Blues are seeking a deal that does more than display a logo. They want a long-term partner aligned with digital, global branding, and impact beyond just shirt sales. Offers earlier this summer allegedly failed to meet their valuation (around £55 million) and so they held out for more.
Author’s Insight
Chelsea are playing a high-stakes game. Holding out for big money makes sense if past short-term deals haven’t brought what the club wants. But without stability in its commercial leadership, delays may come. Fans might see blank shirts longer, while financial pressures rise. The gamble could pay off if they find the right sponsor, but they risk losing income and momentum in the meantime. If I were advising, I’d push for a compromise deal now, with a clause to upgrade, rather than waiting for perfection and missing out entirely.
