When people think about transfer windows, they often look for flashy signings or new star players. But Arsenal’s most important signing this summer might not even wear a shirt on matchday. Andrea Berta, the club’s new sporting director, has arrived with a big reputation and big plans. His job is simple yet powerful: build the team, shape the future, and do it all without the noise.
From Atlético to Arsenal: A Winning Resume of Berta
Andrea Berta spent more than 10 years at Atletico Madrid, one of Spain’s top clubs. During that time, he helped build teams that won two La Liga titles, the Europa League, Copa del Rey, and the UEFA Super Cup. He also helped the club buy smart and sell smarter.
Players like Jan Oblak, Rodri, and Antoine Griezmann came through his system. He bought them at good prices and sold them for huge profits. His style of work was clear—every deal had to make sense on and off the field.
Now at Arsenal, he’s expected to bring the same plan. The difference? Arsenal has more money to work with, which means even more pressure to get things right.
Early Focus for Berta: Striker Search and Squad Balance
Berta already has big tasks on his list. Arsenal needs a new striker who fits Mikel Arteta’s fast and pressing style. Gabriel Jesus and Kai Havertz have played up front, but a more natural finisher is needed.
Names like Viktor Gyokeres, Benjamin Sesko, and Hugo Ekitike have all come up. Berta has reportedly made Gyokeres a top target, showing that the club now prefers smart choices over chasing hype.
He’s also working on key contract extensions—players like Bukayo Saka, William Saliba, and Gabriel Martinelli are the heart of the team. Keeping them happy and signed is just as important as new signings.
Quiet and Efficient – But Very Tough
One of Berta’s biggest strengths is how quietly he works. He doesn’t talk too much in public, and his deals don’t drag on. He negotiates hard, often tying payment to how well the player does later. These kinds of deals helped Atletico stay strong without breaking the bank.
At Arsenal, this calm but clever way of working fits perfectly. The club is building something long-term and doesn’t need drama along the way.
Blending Scouting and Data
Berta’s work isn’t just about watching games. He and his team also rely on data—looking at numbers that show how a player fits into a team. He likes players who are mentally strong and can handle pressure.
His connections across Europe also help. Agents and clubs trust him, which lets him talk to players early and avoid bidding wars. Every player he targets has to fit the plan—not just be available.
The Job Ahead
There’s still a lot to do. Even someone as experienced as Berta has to meet high expectations at Arsenal:
- Sign a striker and strong midfield support
- Renew contracts for top players
- Keep the squad balanced—not too big or too thin
- Maybe expand the club’s network for young players in Europe
But things are already looking good. Arsenal is back in the Champions League, and the squad is getting stronger every window.
Author’s Note
Andrea Berta may not grab headlines like a new forward or a last-minute winner, but his impact could be even bigger. He’s here to build something strong and smart—not flashy and rushed. If he succeeds, Arsenal won’t just win matches—they’ll build a future. A smart director behind the scenes is often the difference between short success and lasting greatness. Right now, Arsenal seems to be aiming for the latter.
As featured on GoonerNews.com
