Indian cricket lovers just got tossed into a full-on whirlwind after JioCinema and Hotstar suddenly pulled the plug on their massive ICC media-rights deal, leaving everyone wondering what on earth just happened. This disengagement comes just a few months before the T20 World Cup 2026. The news has stirred up a lot of tension and bewilderment and a frantic attempt to figure out the next broadcasters in India who will stream the matches.
The Broadcast Breakdown
Jio Hotstar informed the ICC that it cannot continue with the final two years of its four-year agreement. The $3 billion deal covered events until 2027, but rising financial pressure pushed Jio hotstar toward the exit. Internal numbers show huge losses from sports properties, and those losses grew sharply last year.
The ban on real-money gaming created a large advertising vacuum. Broadcasters counted on gaming brands for big spending, and that gap hurt Jio hotstar heavily. The ICC has started a new tender and aims to secure around $2.4 billion. Sony, Netflix, and Amazon have been approached, yet all appear cautious about the huge price tag.
Despite the pullback, Jio hotstar remains contractually bound until a replacement bidder steps in. That rule protects the ICC, but it also keeps India’s World Cup broadcast plan in doubt. Fans want clarity, and advertisers wait for a final decision.
Why It Matters Now
India drives most of ICC’s revenue, so any disruption affects global cricket planning. The merger that created Jio hotstar also reduced the number of serious bidders. The ICC now faces a tight market with only a few strong options. Any delay could affect promotion, sponsorships, and early World Cup campaigns.
Author’s Opinion
The ICC has to ensure a reliable broadcaster in the near future. India is worthy of straightforward access to the T20 World Cup before the thrill gets converted into irritation.
