Chelsea talks in with potential partners over shirt sponsor deal

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English club Chelsea are in talks with potential partners over shirt sponsor deal starting in 2024/25 season according to Football Insider.

Blues announced the de with Infinite Athlete this week after waiting for Premier League official approval. However the deal with the US-Based company is on short time basis.

Chelsea will need new sponser from 2024 onwards. Football Insider suggests that the club already on search of a new sponser after terming the summer business as ” mistake “

The London-based club started the 2022/23 season without shirt sponsor. Chelsea held talks with Paramount Plus, Allianz and Stake over the potential deal, but all negotiation collapsed.

However, they’ve a deal with Infinite Athlete but Chelsea are monitoring it very carefully. Blues are eager to improve their £40 million, multi-year valuation with previous sponser Three.

The new logo of Infinite Athlete will first appear on the Chelsea Women’s Super League opener against Tottenham Hotspur on Sunday. Mauricio Pochettino’s sude will then sport the new logo against Fulham on Monday.

Meanwhile announcing the new sponser, chief executive officer Chris Jurasek said :-

“From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience.

“We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown. Alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.

“Infinite Athlete has the potential to revolutionise the world of football and global sports. Particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience. While also providing players and coaches with insights and analytics that can help with player performance, health and safety.”

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