Chelsea Update as Lucrative £20m-a-Year Deal Comes to an End

Antonio Nusa

Football Insider’s sources have revealed that Chelsea is not currently engaged in any discussions with cryptocurrency firms. Regarding their sleeve or front-of-shirt sponsorship rights.

Despite the unsuccessful £20m-a-year sleeve deal with WhaleFin, Chelsea had previously contemplated forming a partnership with another cryptocurrency company. Indicating their willingness to explore further opportunities in the crypto sector.

Due to financial troubles faced by the company following the collapse of prominent cryptocurrency exchange FTX. Chelsea to terminate their partnership prematurely.

According to a well-informed commercial source familiar with the sponsorship market. Chelsea’s stance seems to have shifted or evolved.

Chelsea and Cryptocurrency

We understand that Chelsea is currently engaging in discussions with multiple companies operating in the conventional finance, technology, and automotive sectors. Indicating a shift away from engaging with cryptocurrency firms.

While reports have surfaced, suggesting that Chelsea is considering German banking giant Allianz for their front-of-shirt rights. Football Insider has not been able to independently verify this information at present.

Sources have previously informed this platform that blues are likely to consider a contract with a lower base rate and increased performance-related incentives.

This adjustment is because of their failure in securing Champions League football for the current season.

Given Chelsea’s substantial and record-breaking spending in the transfer market since Todd Boehly took over as owner. The club recognizes that commercial performance has become increasingly crucial.

The American billionaire, Todd Boehly, has identified sponsorship as a significant area for growth within the club. Reportedly, the relatively limited number of commercial deals secured by Chelsea astonished him when compared to other clubs in the same league.

Chelsea currently maintains only 15 active partnerships. This number is notably lower when compared to the 48 partnerships of United and the 42 partnerships of City.

On the other hand, Chelsea have agreed a deal to make Mauricio Pochettino the club’s new manager.

The Argentine is ready to assume the role as new head coach. Succeeding Frank Lampard, at the end of the season. Following a month of constructive conversations and negotiations between the two parties, they reached an agreement.

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