Cricket and the off-field battle between media giants

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The IPL is no doubt, the world’s most-watched and loved T20 league. The craze of the league is unparalleled as the tussle of ten teams garners record viewership each year. The highly profitable broadcasting rights of the cash-rich league are a much-desired asset for every media mogul. Amazon and Reliance will pose a tough challenge to Star India and SONY India in the fight to win the telecasting rights of IPL for its next cycle.

Over the years, IPL has gone bigger and bigger.

“Cricket is the second-biggest sport in the world with two-and-a-half billion fans and IPL is like its Super Bowl. If you’re not there, you do not exist,” said Anton Rublievskyi, head of Parimatch.

The media tycoons are tight-lipped on their plans of acquisition of the luxury rights. However, reports suggest that each of them is trying their level best to go past their rivals. The BCCI too has been in talks on how the league will progress in the future and continue its journey to be a leader in major sports leagues.

“We will do our best to derive the right value a tournament like the IPL deserves,” BCCI secretary Jay Shah said.

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