Electronic Arts(EA) have stated that it is considering eliminating the term “FIFA” from its football/soccer game series. If the deal goes through, there may not be a FIFA 23. Which would make FIFA 22 the last game in the series to bear the FIFA moniker.
This does not rule out the possibility of EA Sports ceasing to produce football games,. Which are one of the company’s most successful annual franchises due to the popularity of the sport. If the verdict is upheld, subsequent football games from 2023 onwards may be renamed to something other than ‘FIFA-XX’ . Where the ‘XX’ denote the year of the game.
It appears that the reason for this is to save money on the game’s licence. Which could mean that the same resources could be employed elsewhere, maybe in their gameplay department. In a blog post dedicated to FIFA fans, EA emphasises the decision, as well as the fact that FIFA 22. Which was released on October 1 this year, has already surpassed 9.1 million players. As well as 460 million matches in less than a week.
What Does This Mean For The Upcoming Player Licences For The Upcoming FIFA Games?
EA appears to be considering terminating its name rights deal with FIFA. The developer may, however, keep all of its other official relationships and licences. While Including those with events and leagues such as the UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores. As well as the Premier League, Bundesliga, and LaLiga Santander, among others, according to the blog.
“The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivalled authenticity in our EA SPORTS football games, now and for many years to come,” the blog stats.
This implies that, despite the series’ renaming, little is expected to change in terms of gameplay, as well as the legally licenced game modes, which are likely to remain.
With practically no actual competition and what appear to be strong sales for its most recent instalment, it appears that now is the perfect moment for EA to experiment with the series’ future, which might begin with a rebranding as early as next year.
Please follow our Twitter page for more updates.