Manchester United announced a new multi-year training kit sponsorship deal with Tezos Blockchain. The brand will now appear on the training apparel of Manchester United‘s men’s and women’s teams. The Red Devils did not have a training kit sponsor since the end of their deal with AON last summer.
As part of the agreement, the English giants will receive north of £20 million per year. Tezos will also become the official blockchain partner of Manchester United. However, the deal does not include the training ground naming rights and United will continue the search for new partners for Carrington’s naming rights.
Manchester United unveiled the Tezos training kit via their Twitter account last week as photos and videos emerged of United players sporting the new kit. Their fans saw the training kit in action for the first time in their 1-1 draw against Southampton last weekend.
This is not the first time that Tezos has ventured with a sporting entity. In May of last year, they announced their sponsorship of Major League Baseball side, the New York Mets. In the same month, they also partnered with Formula 1 team Red Bull Racing Honda, becoming their official blockchain partner. Tezos offered to build the first-ever NFT fan experience for Red Bull as a part of the deal.
Expanding their reach in the racing community, they agreed to a deal with McLaren to sponsor them on three fronts: F1, Indycar, and Esports.
Manchester United’s woes on and off the pitch
The 20 times English champions have always managed to attract the most lucrative of sponsorship deals despite their shortcomings on the pitch. The deal with Tezos is no different. Manchester United will receive more money from this training kit sponsorship than some teams do from their first kit sponsorship, surpassing teams like Atletico Madrid and Borussia Dortmund.
Earlier this season, the Red Devils were in the final stages of negotiation with MyProtein for the training kit sponsorship. But the deal collapsed as concerns grew over the fan’s protest against the owners, the Glazers family. The deal was reported to be worth around £200 million, paid over 10 years.
The United faithful have made their dissatisfaction over the club’s owners and the board quite evident. The club’s hierarchy have come under a lot of scrutiny from the fans as well as the pundits recently. The fans are furious with the way the club has been run over the years, their failed managerial and player recruitment, and lack of success on the pitch. There was also a lot of displeasure amongst the fans after the announcement of a separate European Super League. The fans stormed onto the Old Trafford pitch to protest the idea of the competition.
The Red Army fans will be hoping that the incoming cash will be directed towards the transfer budget. United will need new signings in the summer transfer window to compete with the likes of Manchester City, Liverpool, and Chelsea.
Rangnick‘s men recently shared the points with Southampton which was their second consecutive draw. This result puts them 5th on the table with 40 points, but Arsenal and Tottenham below them could both surpass United by winning their games in hand.
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